Cipla Health’s multivitamin complement model Maxirich in affiliation with Taproot Dentsu has launched a brand new tv industrial that includes its model ambassador Ayushmann Khurrana. Through the marketing campaign, the model goals to create consciousness pertaining to the significance of the consumption of multivitamin dietary supplements in a single’s day-to-day life.
“With Ayushmann Khurrana, we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial, our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet,” Shivam Puri, CEO, Cipla Health, mentioned.
Conceptualised and executed by Taproot Dentsu, a dentsuMB firm and the inventive company from dentsu India, the TVC showcases the actor saving the day via an act that not solely reveals a noble coronary heart however his vitality as effectively. The main spotlight of this TVC has been health, stamina, and vitality portrayed by the actor, which encapsulates the important thing messaging of the model. The advert has been launched throughout TV, digital, cinemas and social media platforms.
“The energy demonstrated by Ayushmann Khurrana in the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you are full of energy and noble intentions,” Abhishek Deshwal, govt inventive director, Taproot Dentsu, said.
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Source: www.financialexpress.com”