Chipotle Mexican Grill will add fajita quesadillas to its digital-only menu on Thursday, March 2 after social media influencers gushed over them in TikTok movies.
Customers can already order quesadillas on the Newport Beach-based chain’s app. The novelty right here is that they may have the ability to mix a alternative of protein with grilled greens. Based on a trial buy on the Chipotle app, prospects can’t try this now. They can get one or the opposite and may mix two sorts of meat. But in the event that they attempt to order meat and greens they are going to be advised they “can’t go halfsies.”
The common value of a fajita quesadilla will probably be $9.50 to $11.25, in keeping with the chain. Prices range by protein alternative and restaurant location.
Quesadillas are usually not on Chipotle’s in-store menu besides as a children’ meal.
Chipotle has a video teasing the rollout with Alexis Frost, who has 2.4 million followers for her TikTok meals movies, and Keith Lee, who has 10.8 million followers.
Both Frost and Lee have attracted thousands and thousands of views with latest evaluations of Chipotle fajita quesadilla hacks, in keeping with a information launch from the Newport Beach-based chain. In Frost’s video overview, she described her steak quesadilla with greens as what Chipotle staff would order for themselves and stated it tastes similar to a Philly cheesesteak.
Those hacks will probably be obtainable Thursday, March 2, the chain introduced. They will probably be referred to as Frost’s Fajita Quesadilla Hack, with steak and greens and Roasted Chili-Corn Salsa, Tomatillo Red-Chili Salsa and bitter cream on the facet, and Lee’s “Keithadilla,” additionally with steak and greens however with Roasted Chili-Corn Salsa, bitter cream, and Chipotle-Honey Vinaigrette on the facet.
Chipotle lately allowed TikTok influencer Nick DiGiovanni to disclose its recipe for honey French dressing in a separate collaboration.
TikTok has modified the way in which Chipotle communicates with Gen Z, Chief Marketing Officer Chris Brandt says within the new launch. BentoBox, a advertising and marketing platform for eating places, included the significance of social media in its tendencies report for 2023.