In 2017, American actress Alyssa Milano broke the Internet when she took to social media platform Twitter to induce victims of sexual harassment and assault to answer to her tweet utilizing #MeToo. And thus started the outpouring of voices from throughout the globe of sexual abuse survivors. Within 24 hours, over 12 million posts had been put up throughout social media with the hashtag. However, that’s not when the motion began.
The largest false impression that individuals have concerning the ‘Me Too’ motion is that it began with the tweet, 5 years in the past. The fact is that ‘Me Too’ motion was began by Tarana Burke again within the early 2000s in Alabama, working with the neighborhood to fill the gaps in sources for the sexual abuse victims. “There is a difference between me too and #MeToo. Founded in the early ’2000s, ‘Me Too’ was a grassroot movement about healing in action in a small community that had gaps in resources around sexual violence. That movement grew community by community from 2005-2006 until the hashtag came. The #MeToo movement in 2017 simply amplified the same gaps around sexual violence globally,” Tarana Burke, founder and chief imaginative and prescient officer, ‘me too’ motion, stated on the 68th version of the Cannes Lions International Festival of Creativity.
Burke emphasised that the motion is just not about taking names or the courtroom circumstances that got here within the aftermath, however about therapeutic and post-traumatic development of survivors. A distinction which bought misplaced because of the loud and brash narrative of the media. And she expects manufacturers, creators, advertisers, and entrepreneurs to select up the trigger and alter the narrative to replicate what it truly stands for. “One of the biggest challenges is narrative because nothing we say is ever as big as what the media portrays the movement to be. We would like to partner with brands who could help us tell the actual story of what ‘Me Too’ is and to talk about the survivors,” she added.
She additional urged advertisers and entrepreneurs to not launch campaigns that discuss what ‘Me Too’ has carried out within the final 5 years merely for the sake of publicity. “I need you to not reduce our movement to headlines. Don’t downplay the healing that has happened, the truth telling that has happened, the power that has been released from people and reduce this to salaciousness and gossip,” she acknowledged.
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Source: www.financialexpress.com”