On day two of The Cannes Lions International Festival of Creativity 2022, Dentsu Webchutney bagged the Gold Lion for Vice Media’s The Unfiltered History Tour within the Digital Craft class. This is the fifth metallic for the company this yr, together with a Grand Prix.
“After the Grand Prix yesterday, the Gold today comes as yet another validation of the quality of the Unfiltered History Tour campaign. Winning against fantastic campaigns from around the world is a great feeling. While we are extremely grateful for the recognition that our campaign has received so far at the Cannes Lions,” Ajay Gahlaut, group chief inventive officer India, Dentsu Creative, mentioned.
DDB Mudra Mumbai picked a Silver Lion for its marketing campaign A Silent Frown for charlie chaplin basis within the Industry Craft class whereas BYJU’s additionally gained a Silver for Master Ji marketing campaign below the Entertainment class. At the top of day two, Indian businesses had gained a complete of 10 metals in Cannes Lions 2022, together with two Grand Prix.
On day two, winners had been introduced throughout classes equivalent to Design, Industry Craft, Digital Craft, Film Craft, Entertainment, Entertainment Lions For Music and Entertainment Lions For Sport.
Under Design, FCB, Lisbon gained the Grand Prix for Penguin Books’ Portuguese (Re)Constitution marketing campaign. The class noticed 4 Gold Lion, 21 Bronze and 10 Silver winners. As for Industry Craft, AMV BBDO, London took dwelling the Grand Prix for Mars Petcare’s Hope Reef marketing campaign.
With a daring transfer of portray the trophy’s head blue on the stage, Virtue Worldwide, New York walked off with the Grand Prix for Polycam X UNESCO’s Backup Ukraine marketing campaign below the Digital Craft class. Meanwhile, Serviceplan Germany, Munich gained the Grand Prix for The Wish marketing campaign created for the model Penny.
In the Entertainment class, McCann, Stockholm gained the Grand Prix for Swedish Food Federation’s Eat A Swede marketing campaign whereas Doomsday Entertainment, Los Angeles/Sony Music Latin, Miami gained the Grand Prix for Residente Music Video’s This Is Not America Featuring Ibeyi below the Entertainment Lions For Music class. Lastly, R/GA, London walked away with a Grand Prix for Nike’s NikeSync marketing campaign below the Entertainment Lions For Sport class.
India has despatched a complete of 921 entries to the Cannes Lions Awards this yr whereas a complete of 25,464 entries have are available from 87 international locations. The Cannes Lions International Festival of Creativity will run until June 24, 2022.
Read Also: Cannes Lions 2022: Two Grand Prix for India on Day one; complete tally stands at seven
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Source: www.financialexpress.com”