In a primary for an Indian company, Dentsu Creative India has bagged the company of the yr introduced on the ultimate day of the Cannes Lions International Festival of Creativity 2022. This yr, India appears to have damaged all report because it bagged a complete of 5 Grand Prix (of which three got here for Dentsu Creative) and two Titanium Lions.
“To say this is historic almost seems like an understatement. When you start the week with a Grand Prix, then add two more along the week besides a Gold, four Silvers and three Bronze, you feel it’s a dream run. Then you end with a Titanium and it is that ‘top of the world’ feeling. But this is not where it ends, we are The Agency of the Year,” Amit Wadhwa, CEO India, Dentsu Creative mentioned on the win.
On day 5, FCB India bagged a Silver and Bronze Lion every for SOS Children’s Villages India Chatpat created by Kinnect beneath the net and viral movie sub class and breakthrough on a funds sub class, respectively. This was for the Film class. VMLY&R bagged a Silver for Unipads’ Adeli marketing campaign beneath Glass: The Lion for change class.
Leo Burnett Mumbai gained the Grand Prix for Procter & Gamble’s The Missing Chapter beneath Sustainable Development Goals. In the identical class, VMLY&R Commerce India picked a Silver for Unilever’s Smart Fill marketing campaign. As for Titanium Lions, dentsu Creative and Ogilvy emerged because the winners. While dentsu’s win was for Vice Media’s The Unfiltered History Tour, Ogilvy bagged the award for Cadbury Celebrations’ Shah Rukh Khan – My Ad.
“This is a piece of work that has found love with the masses in India and we are grateful that the idea has also found love with the hugely accomplished Titanium Jury at Cannes. This is a salute to our Ogilvy Team, Mondelez India Team, Tech partner – Rephrase, Content partner – Pack Films and Media partner – Wavemaker,” Sukesh Nayak, Harshad Rajadhyaksha and Kainaz Karmakar, chief artistic officers, Ogilvy India, acknowledged.
DDB Mudra took dwelling a Bronze for Battlegrounds Mobile India’s Machine Gun – Mouth entry within the Film class.
In the ultimate Awards Show of the Cannes Lions International Festival of Creativity, the Lions have been introduced throughout Film, Glass: The Lion for Change, Sustainable Development Goals, Titanium Lions. Special awards have been additionally introduced.
The particular awards have been additionally introduced on the finish of day 5. AB InBev was awarded as artistic marketer of the yr and WPP is the artistic firm of the yr. While Ogilvy was introduced because the community of the yr, Serviceplan Group bagged the unbiased community of the yr. We Believers, Brooklyn, USA, was introduced because the unbiased company of the yr and Burger King took artistic model of the yr.
India despatched a complete of 921 entries to the Cannes Lions Awards this yr whereas a complete of 25,464 entries got here in from 87 nations.
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Source: www.financialexpress.com”