Indian companies appear to be on a roll this 12 months because it provides 19 metals to its kitty on the finish of day 4 of The Cannes Lions International Festival of Creativity 2022. With the whole metals tally standing at 39, Dentsu Creative bagged its third Grand Prix for Vice Media’s The Unfiltered History Tour within the Social & Influencer Lion class. The similar entry additionally helped the company bag one Silver Lion underneath the Social Purpose subcategory of Social & Influencer class. And one Bronze Lion in PR Lion’s Content Creation and Production subcategory. “Here we are almost towards the end of this Grand Festival, and we won a third Grand Prix today along with a Silver and Bronze. We are definitely writing history here,” Ajay Gahlaut, group chief inventive officer India, Dentsu Creative, mentioned on the win.
FCB India emerged because the showrunner because the company picked up three Gold Lions– two for Chatpat marketing campaign for SOS Children’s Villages India underneath Social & Influencer and Media class, respectively. And one other for Political Shakti and The Times of India’s The Nominate Me Selfie marketing campaign underneath Direct Lions class. The company additionally picked up two Bronze Lions and two Silver Lions for SOS Children’s Villages India’s Chatpat marketing campaign. Furthermore, FCB India received a Silver Lion within the Cultural Insight subcategory of Media Lions class for The Times of India’s The Nominate Me Selfie marketing campaign. For UNAIDS’ Unbox Me marketing campaign, the company bagged three Bronze Lions. In all, the company walked off with 11 metals on day 4.
Ogilvy Mumbai’ Shah Rukh Khan – My Ad marketing campaign for Cadbury Celebrations received two Gold Lions underneath the Creative Data Lions and Direct Lions class, respectively . It additionally bagged a Bronze within the Direct Lion class underneath Use of Digital Platforms subcategory. The company additionally picked up a Silver for its Perk Disclaimers marketing campaign for Cadbury Perk underneath the Media Lions class.
BBDO India received the Bronze Lion for Ariel’s See Equal #Sharetheload marketing campaign within the Media class underneath Corporate Purpose and Social Responsibility subcategory.
Accenture Song, New York /Coinbase, San Francisco received the Grand Prix for Less Talk, More Bitcoin marketing campaign underneath Direct Lion class. While BBDO Belgium walked off with a Grand Prix for Decathlon Sports Equipment’s The Breakaway: The First Ecycling Team For Prisoners marketing campaign underneath the PR class.
As for Media class, AMV BBDO, London took dwelling the Grand Prix for Mars Petcare’s Hope Reef marketing campaign whereas DDB Mexico picked up a Grand Prix for WeCapital’s Data Tienda marketing campaign underneath Creative Data class. In the newly launched class of Creative B2B, Wunderman Thompson, Minneapolis received the Grand Prix for Sherwin-Williams Coil Coatings’ Speaking In Color marketing campaign.
Ted Sarandos, co-CEO and chief content material officer of Netflix was awarded with the Entertainment Person of the Year award whereas Malala Yousafzai was introduced with the Cannes LionCoronary heart award.
Read Also: Cannes Lions 2022: Dentsu Creative luggage second Grand Prix, India’s steel tally stands at 20 after day three
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Source: www.financialexpress.com”