An Illinois man is launching a class-action lawsuit in opposition to Buffalo Wild Wings for false promoting, alleging the restaurant’s boneless wings are usually not truly rooster wings in any respect.
Per the swimsuit, the menu merchandise’s title and outline “leads reasonable consumers to believe the products are actually chicken wings.”
“The products are more akin, in composition, to a chicken nugget rather than a chicken wing,” stated the swimsuit, filed in federal courtroom final week. “This clear-cut case of false advertising should not be permitted, as consumers should be able to rely on the plain meaning of a product’s name and receive what they are promised.”
Buffalo Wild Wings, now headquartered in Atlanta, was lengthy primarily based within the Twin Cities and maintains a company presence there. The Inspire Brands-owned firm didn’t instantly reply to a request for remark Tuesday.
However, the corporate appeared to allude to the lawsuit in a tweet Monday, writing: “It’s true. Our boneless wings are all white meat chicken. Our hamburgers contain no ham. Our buffalo wings are 0% buffalo.”
As the value of conventional rooster wings have risen in latest many years — and particularly all through the previous few years — many firms and shoppers have embraced “boneless” alternate options. A 2020 survey from the National Chicken Council discovered simply greater than half of Americans desire boneless to bone-in wings.
But due to the labeling and outline of the boneless choices at Buffalo Wild Wings, Aimen Halim, who filed the lawsuit, alleged he and others “paid a premium price for the products but did not obtain the full value of the products as represented.”
The swimsuit factors out firms like Domino’s and Papa Johns name their breaded, boneless, white-meat rooster dishes “poppers” or “boneless chicken.”
“Domino’s Pizza and Papa Johns also sell actual chicken wings and… a restaurant named Buffalo Wild ‘Wings’ should be just as careful if not more in how it names its products,” the criticism states. The swimsuit makes no point out of the meatless “cauliflower wings” Buffalo Wild Wings additionally sells.
The class-action swimsuit seeks unspecified restitution and financial damages from the institution, which has greater than 1,200 places throughout the U.S.