AU Small Finance Bank just lately launched Live It Today (LIT) bank card to empower the younger, digital-savvy cardholders by offering them the ‘Power of Choices.’ For the identical, the corporate has rolled out a brand new digital marketing campaign highlighting the advantages of LIT bank card. Launched over YouTube, the digital solely marketing campaign of LIT bank card contains three 15 second movies.
Technology and a customer-targeted strategy have all the time helped us deliver concerning the disruption that addresses each side of our buyer’s ever-evolving wants, Uttam Tibrewal, government director, AU Small Finance Bank, stated. “Over the years, we learned that the fast-paced advancement in technology and accelerated use of the internet has changed what today’s digital-savvy customers want – more control and pay on the go. As we built a product for this new-age customer segment, we consciously chose digital platforms and a snackable format for marketing. The digital campaign for LIT credit card is a performance-driven marketing campaign focusing on lead generation. To capture the product proposition most effectively, the overall marketing campaign effectively captures the theme of One credit card. Many possibilities. All in your control,” he added.
As per the corporate, LIT permits cardholders to customize their bouquet of bank card options as per their ever-changing life-style necessities as a substitute of predefined options. It is a customisable bank card that permits customers to decide on advantages and construct their card as per their want – giving the customers entry to every little thing they need, until they need it.
The three movies use humorous analogies to display choosing advantages as per a person’s life-style, selecting a pricing as per particular person’s want and the comfort of switching on/off advantages as and when one needs. The crisp communication would assist seize the eye of the social media savvy viewers that’s used to having customised options, the corporate stated.
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Source: www.financialexpress.com”