Apollo Tyres has launched an consciousness marketing campaign for model Vredestein in India. Targeted in the direction of the auto fans, the marketing campaign goals to lift consciousness on the efficiency of the Vredestein model. “Vredestein is synonymous with premium styling and ultra-high performance tyres. We are looking at promoting these qualities of the brand, along with its heritage and legacy, which is winning hearts of the consumers, through this campaign, which is being rolled out across mediums,” Satish Sharma, president, Asia Pacific, Middle East and Africa, Apollo Tyres Ltd, mentioned on the launch of the marketing campaign.
The marketing campaign, #RacingHeartsSince1909, brings ahead the model’s ideology of tyres not simply being one other sneakers of 1’s car, however a product which makes driving enjoyable, quick and exhilarating. Created by Mirum, this consciousness marketing campaign for Vredestein Tyres, goals at bringing out the qualities that differentiates Vredestein from different tyre manufacturers.
“Our attempt with racing hearts was to bring forth the love for driving combined with the heritage of the brand. For a brand like Vredestein, we focused on the emotion and the legacy of performance that sets it apart for over a century,” Arvind Nair, director, North India, Mirum, said. The consciousness marketing campaign is being taken stay on social media, OOH, print magazines, along with BTL activations in distinguished cities throughout the nation.
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Source: www.financialexpress.com”