Apollo Tyres on Thursday introduced the appointment of Vikram Garga as its group head, advertising and marketing for the Asia Pacific, Middle East and Africa (APMEA) area.
Garga, who was vice-president and head of technique, insights and analytics, and innovation at Mahindra and Mahindra (M&M), will spearhead the regional advertising and marketing crew, the corporate mentioned in an announcement.
He might be accountable for advertising and marketing and product technique for all product classes, seller programmes, model positioning and monitoring efficiency along side gross sales, it added.
“Vikram joins us in a senior leadership role for the region, and given his strong track record of providing strategic and operational leadership in FMCG and automotive industry, he would be a key asset for us going forward,” Apollo Tyres president, APMEA, Satish Sharma mentioned.
He might be based mostly out of Apollo Tyres’ company headquarters in Gurugram, India and report back to Sharma, the assertion mentioned.
At M&M, Garga was the pinnacle of selling for passenger autos and pick-ups. He performed a key function within the re-launch of the Thar model in 2020 and led digital advertising and marketing transformation, in addition to the brand new Mahindra SUV technique, it added.
He spent a big a part of his profession with Castrol, the place he held roles akin to VP, gross sales for Industrial and Heavy Duty and world model director for the business car class, the corporate mentioned.
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Source: www.financialexpress.com”