Antara Jewellery has rolled out its model marketing campaign ‘Diamond Diva’ with an intention to pay homage to the power of girls and the assist they offer to one another.
According to Tejas Nagda, CEO and advertising head, Antara Jewellery, the marketing campaign highlights the journey of a girl and the day by day challenges she faces. “Diamond Diva celebrates little moments that show that a woman alone owns enough power but together they can make an impact. We believe that women are the ‘Diamond Divas’ of today. These ‘Diamond Divas’ have come a long way and are as valuable as diamonds in the lives of people around them,” she added.
Through the marketing campaign, the model highlights the spirit of womanhood by displaying how ladies are one another’s assist system in difficult conditions. The movie reveals three ladies serving to one another in several circumstances, enabling them to bear powerful days. As per the corporate, the three girls proven within the marketing campaign are proven to be the epitome of power. “The video celebrates women from different walks of life who are collaborating and not competing to attain success and fight all odds to achieve the end goal. This campaign showcases how small gestures towards each other and make life extraordinary. These little acts of kindness are what make women ‘shine together’. The story of the women in the video shows that they have come a long way and are valuable to the people around them,” the corporate said.Through the marketing campaign, the model showcases its vary of jewelry designs from on a regular basis jewelry to ornaments for particular events. Antara Jewellery provides a variety of collections similar to The Diamond Series, Story Book Wedding, Elara and Titli to cater to the wants of the viewers. Established in 1981, Antara shops are primarily based at Dadar and Borivali in Mumbai.
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Source: www.financialexpress.com”