Prominent dairy brand Amul has introduced an innovative and healthy drink ‘Amul TRU Seltzer’. In addition to milk, fizz has been used like fruit juices and carbonated beverages. Amul said in a statement that this is the first time in India when the Selzer has been launched. Amul True Selzer is currently available in two flavors of lemon and orange.
Amul said in the statement that the price of 200 ml bottle of True Selzer has been kept at Rs 15. Orange Selzer contains 10% orange juice. It does not have any artificial color or flavor and only 10 percent is added sugar. Similarly, Lemon Selzer has 5% lemon juice, 9% added sugar and no artificial color or flavor.
New flavours will come soon
People of all age groups can take Amul True Selzer. Both flavors have just been launched in the Gujarat market. Amul will soon launch many new variants like Cola, Cumin and Apple. All will be made of real fruits and the stomach will be found in bottles. All flavors will also be launched in Smart Can packaging.
More than just water and sugar
The statement said that Amul True Selzer contains dairy, real fruit juices and fizzes. This is much more than just water and sugar, which every brand is selling to Indian customers. Amul says that globally, Sellers are a mixture of juice and interesting flavors. It has emerged as the fastest growing category in Western countries.