Amazon Prime has launched a brand new ‘Membership ek, Khushiyan anek’ marketing campaign. Directed by Shoojit Sarkar and conceptualised by Ogilvy, the marketing campaign options two movies referred to as Mohalla and Long Drive. Through the marketing campaign, the model goals to make Prime members see past the useful advantages of the membership and permits them to show an on a regular basis second right into a particular and memorable time of togetherness with their household and pals.
Amazon Prime has all the time innovated so as to add comfort choice combined with a way of belonging for the Prime members and the brand new marketing campaign narrate that feeling of Prime’s multi-benefits within the prospects lives, Ravi Desai, director – mass and model advertising, Amazon India, mentioned. “Our long-term vision is to grow Amazon Prime into the largest and the most loved membership program in India. This year’s campaign takes this effort further by showing how Prime (and its benefits) can enable our customers to create magical moments with their loved ones and extract more joy out of their day,” he added.
The first movie, takes a relatable setting within the lifetime of a small-town household and depicts how Amazon Prime membership not simply permits however amplifies their household time expertise. Backdrop towards a household bonding over films on Prime Video narrates a relatable situation from each family – thereby reiterating Prime’s relevance in on a regular basis life. The second movie, Long Drive, reveals how a younger lady getting a well timed supply of a pair of Bluetooth audio system, turns a easy drive along with her grandfather right into a memorable lengthy drive. She combines the expertise with Amazon Music and transforms what might be an earthly experience to a fun-filled experience to recollect.
Amazon Prime membership works buyer backwards and strives to be related in prospects day by day lives, Ramakrishnan Hariharan, government inventive director, Ogilvy Mumbai, said. “Their innovation model works on building something that is usable and this is where the campaign line ‘Membership ek. Khushiyan anek’ comes into play by portraying the many joys of everyday life, made possible with Amazon Prime. Instead of crafting films highlighting each of the services, we decided to showcase the combined effect of the services. We have kept the stories simple and relatable wherein the protagonist gives a glimpse of his or her real life, and how Amazon Prime Membership has helped in enhancing it. The attempt is to strike an emotional chord yet staying rooted in the services themselves,” he highlighted.
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Source: www.financialexpress.com”