Adobe has appointed Anindita Das Veluri as head of promoting for Adobe India. In her new function, Veluri will lead Adobe’s advertising and marketing technique throughout the Indian market. She will report back to Adobe Asia Pacific (APAC) advertising and marketing vp Duncan Egan.
With Anindita Veluri’s robust monitor document and distinctive expertise of getting labored on the intersection of promoting, know-how, enterprise and creativity – she shall be a terrific accomplice for Adobe’s quick rising India enterprise, Duncan Egan, vp – advertising and marketing, Adobe APAC, mentioned. “Given Adobe’s clear leadership in the exploding customer experience management category, we’ve led the industry by creating best-in-class marketing practices that drive business success. We see Veluri playing a critical role in sharing Adobe’s marketing journey with brands in India, and enabling their digital transformation strategies,” he added.
In a profession spanning over 20 years, Veluri has held varied management roles throughout gross sales and advertising and marketing. Prior to this appointment, she was with Deloitte the place she was answerable for constructing the Adobe alliance and scaling the corporate’s enterprise in India. Before that, because the India enterprise chief for the Adobe follow at IBM, Veluri was instrumental in increasing Adobe’s footprint throughout shopper segments. She was additionally concerned in incubating the “marketing-as-a-service” mannequin for IBM Services and establishing the digital advertising and marketing providers follow for resolution promoting throughout industries.
“In today’s digital economy, businesses understand that building customer experiences is mission-critical to their growth, and Adobe is at the forefront of delivering next generation technology to power them,” Anindita Das Veluri, director – advertising and marketing, Adobe India, mentioned.
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Source: www.financialexpress.com”