IIFL Securities Ltd has appointed Alok Arya as chief advertising and marketing officer (CMO). Previously, Arya served as the pinnacle of digital, built-in media and PR for the patron merchandise division, Piramal Group, which was preceded by senior roles at corporations comparable to Google, Future Group, and Tata Housing.
For Sandeep Bhardwaj, CEO, retail, IIFL Securities, with Arya’s huge expertise throughout numerous industries and work cultures, he’ll spearhead the subsequent ranges of progress at IIFL. “His appointment reinforces IIFL’s vision to be a digital first leader with customer engagement and empowerment at the helm of it. We look forward to having Arya with us,” he added.
As per the corporate, Arya brings with him over a decade of expertise of being an impact-oriented marketer with digital focus and trusted advisor to senior leaders throughout quite a lot of Indian and multinational corporations. “Arya has driven growth strategies to help purpose driven brands bring big ideas to life. He believes in collaborating the practice of digital strategy with marketing creative and has acquired an in-depth understanding of the Indian, global and the “glocal” client.”
“I am elated to join team IIFL on its journey to ‘democratise wealth creation in India.’ With customer centricity at our core and a strong brand legacy, it’s an honour working with Bhardwaj and team towards our aspiration to become the preferred choice for wealth creation and financial wellbeing in the country,” Arya acknowledged.
IIFL Securities choices comprise fairness, commodities and foreign money broking, DP service, portfolio advisory and distribution of funding merchandise. As per the agency, it manages belongings price over Rs 1.32 lakh crore and has over 23 lakh prospects. IIFL Securities claims to have a day by day buying and selling turnover of Rs 1,25,000 crore.
Read Also: Jenny Lewis joins The Knot Worldwide as CMO
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”