The India Chapter of the International Advertising Association (IAA) hosted the twelfth version of the Olive Crown Awards, on April 28, 2022, on the ITC Grand Central, Parel, Mumbai. The awards acknowledged the work of these people and corporates who drove the message of sustainability or inexperienced promoting. The occasion was attended by senior advertising and marketing, media, and promoting professionals from throughout the nation.
The jury comprised of execs reminiscent of Bobby Pawar, chairman and chief inventive officer, Havas Group, Tista Sen, regional inventive director, South Asia, Wunderman Thompson, Carlton D’silva, co-founder, House of Awe, and Raj Nair, CEO and chief inventive officer, Madison BMB. The gathering was addressed by Aaditya Thackeray, minister for atmosphere and tourism (authorities of Maharashtra).
For Megha Tata, president, IAA, India Chapter and managing director, South Asia, Warner Bros. Discovery, the IAA Olive Crown Awards are extra than simply awards, they’re a manifestation of all our ideas on the subject of model earth. “They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is a force for good and that is why we decided to support ‘Save Soil’. I really hope that the IAA India Chapter continues to take on one good cause every year and use the Marcom industry to amplify that cause,” she acknowledged.
The awards have been introduced throughout 16 totally different classes, together with the title Green Crusader of the Year award, which was introduced to Sadhguru. Chirag Rural Development Foundation and People for Animals Wildlife Rescue and Conservation Centre each acquired gold within the class Green NGO of the Year. Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer. Green Campaign of the Year, gold was bagged by Kirloskar – Limitless, whereas Reliance Industries Ltd received the Green Brand of the Year, gold. Shreerang Charitable Trust bagged six awards adopted by Centrick Marketing Solutions LLP with three awards. The joint winners for the Save Soil Campaign have been Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB, and Masumi Shrimankar from Fulcro. The successful marketing campaign shall be run throughout media platforms with the cooperation of media homes.
The Olive Crown Awards have been an occasion for over a decade to have fun media, communications, advertising and marketing, and promoting to work in direction of sustainability, Pradeep Dwivedi, chairperson, IAA Olive Crown Awards, mentioned. “It is rightly said that ‘we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation’. It is a responsibility that we as an industry continue putting efforts towards sustainability,” he added.
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