Gulf Oil Lubricants has launched its digital-first marketing campaign for this 12 months’s cricket season that includes model ambassador MS Dhoni. Aimed in the direction of constructing a robust shopper join, the advert marketing campaign options Dhoni delivering dialogue in Tamil and Telugu. Launched with a 360 diploma method, the marketing campaign will cowl digital, TVCs and out of doors. Targeted on the southern markets, the adverts can be on air all through the cricket season.
The marketing campaign has been conceptualised by OPN Advertising and DDB Mudra. For Chockalingam S, artistic director, OPN Advertising, Dhoni has develop into a famous person akin to a few of the greatest film stars by way of his followers in south. “We wanted our campaign to reflect this hero status both for Dhoni as well as the product. Which is why, we had punch dialogues and dramatic entry shots woven into every script. Watching him delivering dialogues in Tamil and Telugu was delightful and we hope that the local connect for the brand grows even stronger,” he added.
“Gulf Oil has, over the years, enjoyed a strong presence in the south market, all thanks to years of the MS Dhoni and Chennai Super Kings association. With these highly engaging, ‘uniquely south’ films, we saw an opportunity to strengthen the brand’s business reach and boost confidence, not just among our customers but also our retailers and distributors,” Anurag Tandon, managing associate, DDB Mudra Group, mentioned.
For Ravi Chawla, MD and CEO, Gulf Oil Lubricants, South India has at all times been a prime performing marketplace for Gulf Oil. “With these campaign films, the brand hopes to strengthen the consumer connect further and enhance distribution in this part of the country. Our 11 years’ association with Chennai Super Kings and MS Dhoni has given us exponential growth and this was the best time to celebrate the longest association,” he said.
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Source: www.financialexpress.com”