Godrej Consumer Products Ltd (GCPL) model goodnessme has unveiled a digital marketing campaign aiming to spotlight the significance of self-care amongst new moms and mothers-to-be. The marketing campaign reveals the journey of three real-life moms who prioritise self-care routines regardless of their busy schedules. It additionally highlights how this offers them confidence to face the challenges of motherhood. As part of the marketing campaign, goodnessme collaborated with Akshitha Basavaraju, a health influencer, Elouise Lakshya, a yoga trainer, and Aishwarya Krishnan, a latin dance choreographer, to share their self-care tales.
For Anirudh Dharmagadi, enterprise head, goodnessme, the model has all the time paid consideration to moms and ensured their motherhood journey is hassle-free. “Realising that mothers often neglect their self-care due to busy schedules or other priorities, goodnessme took a small step to nudge mothers to care for themselves. Through this campaign, goodnessme aims to reach out to all mothers-to-be and new mothers to prioritise self-care in their lives as it not only affects them but also their babies,” he mentioned.
Godrej Consumer Products, an Indian client items firm, is a part of the Godrej Group. Headquartered in Mumbai, Maharashtra, the group claims to have the patronage of 1.15 billion shoppers globally, throughout totally different companies. The firm presents merchandise throughout classes corresponding to family insecticide, hair care, soaps, air fresheners, and moist tissues, amongst others. The manufacturers below its portfolio embrace Godrej Good Night, Godrej Expert, Darling, Sanitizer, Inecto, Godrej aer, Hit, Cinthol, Issue, BBlunt, TCB naturals, Renew, Just for Me, Pamelagrant magnificence, Villeneuve, Millefiori, goodnessme, and plenty of extra.
Read Also: Redcliffe Lifetech raises $61 million in Series B funding
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”