E-commerce market Flipkart and international expertise firm Criteo on Thursday introduced a partnership to launch Product Performance Ads (PPA) with full funnel measurement capabilities. This will strengthen Flipkart’s off-platform choices and create alternatives for advertisers throughout segments to achieve and interact excessive intent prospects.
This launch is part of the bigger 2022 progress technique for Flipkart’s advert tech enterprise. Fueled by Criteo’s commerce media capabilities, Flipkart will allow advertisers of any scale to ship their full-funnel advertising objectives on the open web by leveraging its viewers indicators for extremely related attain and, due to this fact, greater general marketing campaign effectivity.
Commerce promoting is rising sooner than the general digital market, and we imagine that it is going to be a big a part of the general digital pie in a short while, Sankalp Mehrotra, vp – monetisation, Flipkart, mentioned. “Flipkart Ads is focused on providing technology-led advertising solutions to ensure the most relevant experience and outcomes for advertisers and customers alike. In addition to our current suite of advertising options, the launch of PPA in partnership with Criteo will help address the needs of incumbent and insurgent brands across verticals to solve their full-funnel marketing objectives on the open internet.”
“We are announcing the partnership with Flipkart, India’s homegrown e-commerce platform, to further accelerate and utilise Criteo’s commerce media capability. By combining Criteo’s superior audience-first technology and Flipkart’s reach, we will be able to offer a remarkable capability to marketers and brands to achieve meaningful marketing outcomes on the open internet,” Taranjeet Singh, managing director, SEA and India, Criteo, added.
Advertisers will be capable of use this resolution to run advertising campaigns whereas getting full-funnel metrics. Flipkart’s PPA instrument additionally provides Criteo’s Dynamic Creative Optimization+ functionality, which is able to guarantee reaching the proper buyer with the proper communication whereas bettering efficiency.
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Source: www.financialexpress.com”