Rebel Foods has unveiled its new marketing campaign ‘Boring Hata, Faasos Manga’ for its meals model Faasos. The marketing campaign highlights the message of breaking out of a routine and exploring choices provided by the model. Conceptualised by What’s Your Problem, a Wondrlab firm, the primary movie for the marketing campaign is launched throughout varied digital channels and platforms, together with social media, OTT platforms. The marketing campaign will probably be promoted by digital and influencer advertising.
What’s Your Problem got here up with a marketing campaign which is in tune with the world at present, Indrajit Ghosh, vp, advertising communications, Rebel Foods said. “With life resuming its pace, this campaign has come at the right time. No one enjoys eating the same things repeatedly, especially when there are so many options out there to choose from. We are sure that everyone feels the same frustration with the repetition of food, we are just voicing it out on everyone’s behalf through this campaign,” he added.
The marketing campaign options actors Anchal Singh and Vihaan Samat, who take a stand in opposition to boring meals, making their frustration heard within the movie. They are seen venting and switching to Faasos wraps throughout fast-food conditions reminiscent of working lunch, home events, and date nights at dwelling.
For Amit Akali, co-founder and chief artistic officer, Wondrlab, some meals gadgets have grow to be the default selection for sure events. “Be it sandwiches for working lunch or pizza at house parties, eating the same food has bored the consumer, who today, is looking out for new and exciting options. Based on this insight, we became the voice of the consumer and gave them an alternative in the form of Faasos,” he mentioned.
Incorporated in 2011, Faasos is a restaurant model with over 500 web eating places. The model is current in 10 international locations – India, Indonesia, United Arab Emirates (Dubai, Abu Dhabi, Sharjah), the United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines, and Bangladesh.
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”