Education lending fintech platform Credenc.com has launched an advert marketing campaign with the punchline ’Potential Hai Toh Possible Hai’. Part of the platform’s collaboration with Lucknow Super Giants, the marketing campaign goals to focus on the platform’s model promise of believing in every particular person’s potential and inspiring them to fulfil their aspirations. The advert marketing campaign went reside on April 16, 2022, through the IPL business breaks on Disney+Hotstar, and social media. It options the franchise’ gamers corresponding to KL Rahul, Quinton De Kock and Manish Pandey.
For Mayank Batheja, co-founder, Credenc.com, believing in college students’ potential has been on the coronary heart of the model’s core providing, which the platform has tried to replicate by means of the advert movie. “The punchline ‘potential hai toh possible hai’ highlights Credenc.com’s brand promise of ensuring aspirants with potential will not be starved for funds for their higher education goals. The campaign is an organic extension to our brand strategy, which is centred around basing their loan decision on student’s potential and not their parental income,” he added.
In the advert movie, the gamers are seen discussing the significance of figuring out one’s potential to develop by drawing a parallel between how the franchise primarily based the choice of selecting gamers for his or her crew primarily based on the participant’s potential, Credenc.com additionally foundation its determination to supply training loans to college students primarily based on their benefit and potential.
“The film is an expression of situations that many of us may have faced in our lives, when someone gave us a chance by simply believing in our potential, that’s it, and nothing else. This campaign gave us the opportunity to reinforce in our customers the belief that they can depend on themselves because ‘potential hai toh possible hai’,” Avinash Kumar, co-founder, Credenc.com, acknowledged.
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Source: www.financialexpress.com”