India’s sports activities fan base is at 136.3 million in keeping with the newest report by media consulting agency Ormax Media. Titled ‘We, The Sports Fans of India,’ the report highlights that cricket leads with 124.2 million followers with kabaddi, wrestling (together with WWE) and soccer in a detailed contest for the second place, with 23-28 million followers every. The report profiles these followers by gender, age, NCCS, pop strata and states.
Of this, Chennai Super Kings has emerged as the most important sports activities franchise in India with 40.9 million followers. As per the report, CSK’s fan base of twenty-two.5 million folks is sort of the identical as the complete fan base of the game of soccer in India. The report additionally seems on the varied soccer leagues and their fan following. Lionel Messi’s erstwhile staff Barcelona FC tops the checklist with 3.9 million followers. Cristiano Ronaldo and Lionel Messi characteristic within the checklist of the ten hottest sportspersons in India. The checklist consists of seven cricketers and badminton participant PV Sindhu, apart from the 2 soccer gamers.
Viewership numbers, particularly from tv, aren’t an correct illustration of the fanbase of any sport, as India is predominantly a single-TV nation the place plenty of sports activities viewing is passive in nature, Shailesh Kapoor, founder and CEO, Ormax Media, stated. “Through this report, we aim to fill in the need gap for reliable data on the size and the profile of the ‘real’ sports fans, who are actively watching and engaged with the sport. The report can provide useful material to sports leagues, teams and broadcasters for their brand and communication strategy initiatives,” he added.
In the part on viewing behaviour, whereas 44% Indian sports activities followers watch reside sports activities solely on TV, a sizeable 36% are utilizing each conventional and digital media to look at reside sports activities. The remaining 20% are watching sports activities solely on digital. The report additionally covers the popular commentary languages in India, reported by varied geographies and demographics.
The report is the result of a shopper analysis performed over the six-month interval from July to December 2021. The analysis relies on a pattern measurement of 12,000 folks throughout city and rural India.
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Source: www.financialexpress.com”