Bonn Group has appointed actress Sonam Bajwa as model ambassador for its Americana vary of premium biscuits. As a part of this affiliation, the actress might be seen selling the Americana biscuit vary on a number of multimedia platforms. The actress has just lately constructed a robust fan-base, Amrinder Singh, director, Bonn Group of Industries, stated. “Sonam Bajwa has associated with us when we aggressively expand our manifestation and operations. I believe her charm and vibrant personality will add more value to our brand,” he added.
According to the corporate, Bajwa has a substantial fan base in Punjab and North India. Americana’s affiliation together with her is slated to extend the model’s enchantment amongst present and potential prospects. The collaboration may even present the Americana Biscuit Range from Bonn Group with extra glorious model recall. The transfer goals to create some extent of distinction vis-a-vis competitors for Americana.
BONN is an FMCG firm based greater than three many years in the past in 1985 by Manjit Singh. The Group produces a variety of meals merchandise together with bread, biscuits, muffins, rusk, and cookies. Bonn is totally built-in, with a fleet of greater than 500 vehicles and an in-house setup for growing packaging. The firm is a pioneer in beginning the manufacturing of cookies on an industrial scale in India and is deemed essentially the most most well-liked FMCG model with a Pan-India presence shortly with bread, biscuits, cake, rusk, and different merchandise.
Americana model biscuits can be found in additional than 1,50,000 retailers in North India, together with Punjab, Haryana, and Delhi NCR. Moreover, Americana biscuits are additionally accessible on Bonn Group’s ecommerce platform- bonncart.in together with different on-line shops like Big Basket, Swiggy, Walmart, Nature Basket, and some extra.
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Source: www.financialexpress.com”