This type of new logo will now be seen in Mahindra’s vehicles, XUV 700 SUV will be the first vehicle

The XUV 700 is based on the new W601 platform. It is a monocoque platform and is brand new. Although the company has definitely said here that, this new logo will be used only in SUVs.

This is what the new logo of Mahindra Suvs looks like

Mahindra & Mahindra has launched its new logo. They are calling it the ‘Twin Peaks’ logo. The upcoming XUV 700 SUV will be the first vehicle to use the new logo. The new logo looks like two mountains. Hence, the name “Twin Peaks”. The creator also released a new video on his YouTube channel showcasing the new logo. The logo can be clearly seen in the video. The new logo is inspired by the brand statement which is Explore the Impossible. The video also hints that the logo will only be used on SUVs.

Vijay Nakra, CEO, Automotive Division, M&M Ltd said, “This is not only a new logo but also represents the spirit of rejuvenation at Mahindra. What better platform to showcase the new XUV700 to the world. The visual overhaul of our identity will be done in a phased manner in our SUV nameplates and at the virtual and physical touch-points where our customers interact with us.

Mahindra has started the official countdown for the reveal of the XUV700. The countdown started with 7 days, which means that the SUV could be revealed on 15th August. Just like the Mahindra Thar that was revealed last year. According to rumours, the XUV700 will be launched on October 2. This is the same timeline that was followed for Thar. Although Mahindra has not yet officially announced anything regarding the launch of the SUV. They are teasing the new SUV only because they know that there is a lot of hype around it.

The XUV 700 is based on the new W601 platform. It is a monocoque platform and is brand new. The XUV 700 will compete with the Hyundai Alcazar, MG Hector Plus and Tata Safari. Unlike its rivals, the XUV 700 is a brand new product and is not based on anything.

The XUV 700 will be the most powerful SUV in this segment. It will come with 2.0-litre turbo petrol engine and 2.2-litre diesel engine. Both the engines will produce class leading power outputs. The petrol engine will give a maximum power of 200 PS while the diesel engine will give a maximum power of 185 PS.

The amount of torque output from the engine is not yet known. However, what we do know is that both the engines will come mated to a 6-speed manual gearbox or a 6-speed torque converter automatic gearbox. The XUV 700 will also be the only SUV in the segment to be offered with an all-wheel-drive powertrain.

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Bhagyashree Soni
Bhagyashree Soni is a software engineer with soft writing skills. She is a degree holder from the International School of Entrepreneurial Leadership. She has been a state-level badminton champion and chess player. A woman with a forthright attitude enjoys her writing passion as her chosen career. Writing in the context of feminism, social cause and entrepreneurship is her forte.
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