The Tata Nexon, proper from its launch again in 2017 has proved its value for the corporate due to the part-SUV and part-coupe styling. Shailesh Chandra, MD, Tata Motors Passenger Car Division, stated, ”The Indian automobile purchaser may be conservative with their alternative, however fairly often they do shock you and it’s additionally as a result of the common (purchaser’s) age is coming down.”
Nexon in all practicality, options, and worth grew to become one of many top-selling autos for Tata after Tiago and it additionally persistently stays within the total prime 5 bestselling SUVs within the nation. Zooming previous the two,00,000 gross sales milestone inside 46 months from the launch, and reaching the subsequent 1,00,000 models in lower than a yr’s time, Nexon skyrocketed the expansion for Tata within the fiscal yr 2021-2022.
The Nexon is obtainable in a 1.2-litre turbo petrol engine and 1.5-litre diesel engine; a 6-speed handbook transmission and the not too long ago added AMT choices, which makes the compact SUV among the many standard selections for the patrons. The hike in diesel and petrol did slender down the gross sales for the corporate, as soon as contributing round 50 p.c gross sales, it got here to twenty p.c. This is when Tata revealed an ace up its sleeve – introduced within the all-electric model of the Nexon mannequin in 2020.
Since the launch of the Nexon EV, Tata appears to have hit the best nail sustaining a stability between practicality and when it comes to affordability. The Nexon EV has not dominated the EV enviornment however has additionally created patrons’ inclination towards switching to the electrical options. A brand new ado to the EV house is the longer-range Nexon EV Max and the corporate is assured sufficient concerning the demand for the SUV.
The Nexon first got here into the limelight in 2018, when it grew to become India’s first automobile to have achieved the 5 star ranking in Global NCAP crash checks, including extra valeur to Nexon’s in addition to Tata’s total picture available in the market.
Adding to the desirability price, Tata Nexon was launched with a ‘Dark’ version in 2021. Rajan Amba, VP, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles stated, “We wanted to execute a take on a black or in this case ‘hashtag Dark’, which has not been seen before in the market. And the results have been absolutely staggering.” Going ahead with the pattern, one other variant ‘Kaziranga’ version was additionally launched.
Besides the particular variants, the upper Nexon variants characteristic a further equipment – sunroof, touchscreen with Apple and Android connectivity, digital dials, Harman audio system, and ventilated seats, all to provide the patrons a premium expertise.
Supply chain disruptions weren’t new for Tata, when main giants have been battling the semiconductors and chip shortages, for Nexon it was a blessing in disguise. Tata began pushing Nexon gross sales, capitalising on the provision constraints of its rivals the place prime sellers like Kia Sonet and Hyundai Venue have been helpless with lengthy ready intervals extending to months. Tata stated in an announcement, “various mitigation steps such as close engagement with semiconductor suppliers, evaluating alternate designs, aligning production and making changes in product configurations are being deployed.”
“We have one of the best delivery timelines in the industry, and, of course, it depends on the specific variant, but I think overall we’ve been increasing our supply to the market and that’s why we’ve seen success. We’ve also been able to dramatically reduce our waiting periods across the board”, Amba added.
As of now, Tata has managed to push gross sales and ship well timed. Nexon’s ready intervals vary between one to 4 months and round six months for the EVs.
With extra rivals just like the up to date Maruti Vitara Brezza and Hyundai Venue Facelift, coming across the nook, it might be fascinating to see if Tata Nexon can nonetheless maintain it within the top-selling SUVs.
Source: www.financialexpress.com”