Harley Davidson has partnered with Hero MotoCorp to sell its bikes here. In such a situation, the company has once again made a comeback. Due to not buying expensive bikes in India, the company had stopped its operation.
Harley Davidson is back again
The Harley Davidson motorcycle is back in India through Hero MotoCorp’s retail outlets. The first batch of around 100 Harley bikes earmarked for the Indian customers for this year have been fully booked. Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, started the process of selling Harley bikes through its outlets by opening pre-bookings in April this year. There are around 13 models that have been selected for sale in India, priced between Rs 10 lakh and Rs 35 lakh (ex-showroom).
An industry source said, “The company has already received bookings for over 100 motorcycles, which includes the entire lot of the upcoming Pan America 1250 adventure motorcycles. Other models include Softail, Fat Bob and Street Bob motorcycles.” After the first lot is fully booked, Harley-Davidson has started offering the next set of motorcycles to the Indian customers. According to the source, it has started taking bookings for the next batch.
Harley-Davidson Motorcycles had tied up with Hero MotoCorp in October last year for the distribution rights of its bikes for sale in India after the US-based two-wheeler maker decided to shut down its operations here. Hero MotoCorp now has 12 Harley-Davidson dealers across India and has also increased the number of touch-points. A Hero MotoCorp spokesperson said, “We will soon announce the launch of Pan America 1250 retail sales in the country. We will share more information at that time.”
Hero MotoCorp is also planning to launch premium motorcycles sold under the Harley-Davidson brand in India. The Indian two-wheeler maker expects its tie-up with Harley-Davidson to accelerate its presence in the premium bike segment, where it aims to establish a complete portfolio.
Hero MotoCorp is currently at the top of the segment in which it has motorcycles with 100cc 110cc engine. Hero is soon planning to launch electric two-wheelers in both the large and premium segments.
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