Car makers like Maruti Suzuki, Hyundai, Honda, Kia, Toyota, Tata Motors, Mahindra & Mahindra and Mercedes Benz are now working very fast on the plan to sell cars online.
Car Sales (2)
In the midst of the Corona virus epidemic, the major automobile companies of the country are resorting to digitization in the work of increasing sales. They have taken these steps at a time when customers who are interested in buying vehicles are hesitating to go to the showroom.
Along with the epidemic, ‘lockdown’ and curfew have now become a new trend. Realizing this, car makers such as Maruti Suzuki, Hyundai, Honda, Kia, Toyota, Tata Motors, Mahindra & Mahindra and Mercedes Benz have embraced digitization with renewed sales.
Maruti Suzuki partnered with Google and Facebook
Shashank Srivastava, executive director of Maruti Suzuki India, said, “The road ahead is digitization.” In view of this unprecedented time, we have adopted a mixed ‘physical’ approach at the dealership level for our sales. 24 of the 26 items related to car purchases have been digitized. It does not just include test drives and delivery.
He said that digital accounts for 40 percent of the total inquiries. According to Srivastava, the company has more than 1,000 digital touch-points across the country, from inquiries to bookings to help with the car purchase process. Have partnered with major online forums like Facebook.
Mahindra increased sales with the help of digital platform
Vijay Nakra, CEO (vehicle unit), Mahindra & Mahindra, said that the company is seeing significant growth on a monthly basis through the digital platform. He said, “Looking at where we are today, it can be said that the whole consumer related thing is going to move significantly to the digital world. Dealerships will continue to play an integral role, but the role they play will change.
Tata Motors getting 40% customers from digital platform
Vivek Srivastava, head of marketing, Tata Motors (Passenger Vehicle Business Unit), said the second wave of the COVID-19 epidemic has brought a lot of change in the buying and selling patterns of customers. He said, “We, at Tata Motors, have launched several digital initiatives since last year’s national lockdown. We introduced our e-commerce platform ‘Click to Drive’ to give a big boost to contactless sales. We got good response about this last year. People showed interest in it especially during the lockdown and there was a significant increase in purchases as well. ”He said that 40 percent customers are coming to the company through digital medium at the moment. This is much higher than last year.
Kia and Hyundai also promote digital platform
South Korea’s Kia and Hyundai have also encouraged digitization in view of the current situation. Kia India Executive Director and Chief Sales and Business Strategy Officer Tee Jin Park said, “Online sales at Kia and being digitally connected with our new-age customers has been a priority. In view of the current pandemic, online sales in all categories have been promoted rapidly. He said that the team of dealers of the company keeps in constant touch with the potential customers so that they can be provided the necessary help at every stage of the purchase.
Brajesh Gubbi, assistant vice-president (new business strategy), Hyundai Motor India, said the company is seeing a change. In this, advanced digital methods of selling are gaining inroads among buyers. Customers are now preferring convenience over the purchase of high value products like automobiles. He said that in view of this change in the attitude of customers, ‘Click to Buy’ initiative was launched in January last year. Its purpose is to facilitate online purchase of Hyundai car.
Japan’s Honda and Toyota and Germany’s Mercedes-Benz company Mercedes Benz are also increasingly promoting digital initiatives for the convenience of customers and have facilitated purchases for customers.
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(Agency-language)
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