Minda Corporation on Thursday launched 17 helmet fashions with 145 variants within the Indian retail market. The launch marks Spark Minda’s foray into the B2C area at a time when India is rising as the most important and quickest rising helmet market globally.
During the subsequent few years, the corporate plans so as to add 200+ distributors and open unique Spark Minda branded shops throughout the nation, making the distribution community extra sturdy, the corporate stated in a press launch.
The Protective Head Gear might be out there throughout three buyer segments- Economy (Knight collection), Mid (Garrison collection) and the Premium (Armored collection) class.
Spark Minda additionally introduced the launch of 1500 fiber elements (Plastic-molded, painted parts for two-wheelers) to satisfy the rising demand of 2W riders throughout the nation. This quantity is focused to extend to 2400 within the subsequent two years, representing the most important vary of fiber elements out there within the nation.
Ashok Minda, Chairman and Group Chief Executive Officer, Minda Corporation Ltd. stated, “The final six many years have seen Spark Minda ushering business main options within the automotive business. The amalgamation of the group’s expertise together with its impetus on intensive analysis has lodged it effectively forward of its league relating to creating merchandise for the long run.
India is the quickest rising main economic system on the earth. Our foray into the buyer enterprise class is not going to solely make us part of this iconic development story of the nation, but additionally reinforce our dedication to supply the best requirements of security for 2W riders throughout the nation.”
Neeraj Sharan, CEO, Aftermarket Division, Minda Corporation Ltd. stated, “India is world’s biggest helmet market with 40-45% of the sector still being served by unorganized players. The launch of this extensive product range will bring a significant disruption and help us become one of the leading players in the helmet segment. We want to ensure that certified helmets are available to every 2W rider in India. Going forward, the company plans to expand the merchandise portfolio by launching a range of new products and have the largest range of Fiber parts for our 2W riders in the country.”
Currently, the aftermarket division at Spark Minda has a community of 500+ distributors and 12,000+ retailers throughout India with 12 product strains together with Locks, Wiring Harness, Instruments, Auto Electrical parts (Starter Motor), Flasher, Relays, CDI, Wiper, Cable, Filter, Lubricant, Brake shoe, Clutch plate, and Bearing.