Czech carmaker Skoda Auto is betting massive on digitisation and as a part of its India 2.0 Project, the corporate has launched an all-new, streamlined, uniform showroom expertise.
This the carmaker says conforms to a brand new sense of aesthetic and can improve buyer expertise with market-first immersive and interactive applied sciences that enhances buyer engagement with Skoda automobiles within the metallic and nearly. The firm sees a brand new cost for development because it lately launched the Kushaq SUV and the Slavia sedan, that are anticipated to usher in volumes for the corporate right here.
Zac Hollis, Brand Director, Skoda Auto India mentioned, “We have always maintained India 2.0 was not just about cars, but also completely redefining customer experience. While the Slavia and Kushaq are torchbearers of the project’s product line, our new array of revolutionary showrooms are torchbearers of our customer-first approach, helping us on the path of making this the Biggest Year for Skoda Auto in India. These revolutionary showrooms feature never-seen-before interactive and immersive elements ensuring that not only is a Skoda a memorable ownership experience, but a memorable purchase experience too. It completely moves ahead the goalpost when it comes to the experience of shopping, inspecting, testing and buying a car.”
The OEM says it’s the first carmaker within the nation to introduce a touchscreen Digital Car Information Stand beside each automobile on the showroom ground as a substitute of a static specification sheet on paper. It will as well as from displaying the specs of the automobile will enable a buyer to scroll by options, specs, variants and a comparability characteristic amongst others enriching buyer engagement and interplay.
In addition, there’s additionally a 139.7-centimetres touchscreen ‘interactive table’ within the buyer lounge. This permits a buyer to nearly work together and immerse themselves within the automobile, with 360-degree inside and exterior views and the flexibility to zoom and spin the digital automobile. The interactive desk aids clients by permitting them to nearly examine and expertise the automobiles, variants and color choices that won’t bodily be current on the showroom ground. It lets them absolutely see, have interaction and really almost contact the interiors and exteriors of an array of variants permitting them to match and select, making for an knowledgeable buy choice.
New design language
The new line of Skoda Auto India showrooms will tackle a heat idea, as a substitute of bland, white partitions, the décor can be adorned by a wealthy wood end embedded with nature graphics, works of contemporary artwork, photos from the Czech Republic, and delectable design and element particulars of varied Skoda automobiles. The heritage partitions with movies will showcase the lineage and pedigree of Skoda Auto. In addition, these new fashionable areas will even host a Video Wall, an enormous display that may set and alter the atmosphere within the showroom with wealthy content material on the massive screens. The Wall will even show particular fashions and ŠKODA initiatives together with service and upkeep campaigns.
For enhancing buyer expertise the iConsultant App, will allow them to view numerous Skoda automobiles in several colors by numerous movies and have modules. The app will act as a prepared reckoner for gross sales personnel to supply a wealthy and immersive demonstration on the options and capabilities of varied Skoda with high-definition content material built-in with Customer Relationship Management.
Each showroom can have two ‘highlight cars’, whereas some have them positioned on a wood ground lending luxurious, heat and sophistication to the automobile. Others have them positioned on a highway graphic, lending guests and clients a sensation of movement and perspective of the automobile on a highway. The parts fluctuate relying on the structure and aesthetics of every showroom.
Source: www.financialexpress.com”