A senior company official said that customer feedback is being assessed, based on which a decision will be taken.
Maruti Suzuki Jimny: The country’s leading car company Maruti Suzuki India (MSI) can soon launch its new SUV ‘Jimny’ in India. The company says that to strengthen its SUV portfolio, it is looking at bringing the ‘Jimny’ brand to India. A senior company official said that customer feedback is being assessed in this regard. Let us tell you that the news of its launch in the Indian market has been going on for a long time. The three-door Jimny vehicle is produced at the company’s Gurugram plant, from where it is exported to markets in West Asia and Africa. Small in size, this car is famous for navigating difficult terrains with ease. Jimny is in the global market for the last 50 years.
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Studying customer feedback
Shashank Srivastava, Senior Executive Director, MSI said, “We had showcased it at Auto Expo-2020. Customers have given very good feedback about this. We are studying them and after that we will definitely think about whether this product can be brought here or not. Likes cars. To launch any kind of new product in the market, many aspects have to be evaluated from pricing to supply.
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The company wants to increase the market share
Srivastava said, “Due to COVID, there has been some delay in launching new products. But now we are all set for the new launch. We are looking at all the segments where the portfolio can be further strengthened.” He further added that MSI wants to further strengthen its position in the mid-SUV segment, where it has a low market share as compared to other companies. Srivastava further said, “Our share in the SUV market is around 13-14 percent. In the entry SUV segment category, the Vitara Brezza is the best selling vehicle irrespective of the new vehicles. But, if we look at the mid-SUV segment, which currently accounts for around 18 per cent of the entire PV segment, our market share is very less. Clearly we have less market share in the grooving segment.”
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