Mahindra introduced its partnership with CSC Grameen eStore for its Small Commercial Vehicle (SCV) vary of merchandise. CSC Grameen eStore is a subsidiary of CSC eGovernance Services India Ltd., which is a particular goal automobile (SPV) promoted by MeitY.
Customers can go to their nearest CSC Grameen eStore to investigate concerning the choose Mahindra SCV vary, particularly Supro and Jeeto.
As part of this affiliation, the CSC Village Level Entrepreneur (VLE) community will function an M&M touchpoint in over seven lakh villages throughout India, additional aiding and simplifying the method of enquiries and purchases. This might be processed digitally by the VLE to facilitate info, take a look at drive and/or supply by a certified Mahindra supplier. The service is on the market pan-India.
Commenting on the announcement, Amit Sagar, Business Head – SCV at Automotive Division, Mahindra & Mahindra Ltd., stated, “With the growing internet penetration facilitating better access to information, this partnership is a suitable step to further strengthen our rural foothold and there is no better partner than CSC Grameen eStore to help us improve our customer experience.”
He added, “We are increasingly focusing on digital solutions and are confident that the availability of skilled VLEs will provide the desired confidence and comfort to our customers throughout their association with Mahindra. It will not just make buying more convenient but also help us connect deeply with our customers.”
The partnership will harness CSC Grameen’s digital platform to facilitate Mahindra automobile enquiries and real-time on-line lead switch to M&M from deep rural pockets. Using CSC’s digital instruments, the Village Level Entrepreneurs (VLEs) would clarify product options to prospects and share the acquisition intent with M&M for additional motion by licensed Mahindra sellers.
Raja Kishore, Chief Operating Officer, CSC Grameen eStore, stated, “We are delighted to have a strategic tie-up with Mahindra & Mahindra Ltd. CSC Grameen eStore has been a path-breaking Government of India initiative to enhance customer convenience by taking products and services to the customer’s vicinity using technology as a tool. We are confident that this tie-up will further enhance customer experience and help him buy Mahindra Small Commercial Vehicles in deep rural geographies.”
“The association with Mahindra will also enhance CSC’s horizon with an opportunity to help sell India’s leading small commercial vehicles. The son of the soil VLEs will further facilitate Mahindra’s Jeeto and Supro enquiry at the customer’s doorstep,” stated Raja Kishore.
Source: www.financialexpress.com”