2023 Ford Super Duty F-350 Limited
Ford
DETROIT – Ford Motor is redesigning a pivotal product lineup, leaning on new software program and linked knowledge metrics, to spice up income in its business automobile enterprise.
The Detroit automaker on Tuesday revealed its 2023 F-Series Super Duty vans, a lineup of autos starting from giant pickups to business vans and chassis cabs which can be used for emergency response, towing and plowing, and building or utility work.
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The autos – a part of Ford’s best-selling F-Series truck lineup – are high-margin, key to retaining recurring fleet prospects and a serious a part of Ford’s plans to develop its business enterprise.
“These are massively important. Super Duty is the size of revenue of Southwest Airlines, Marriott or Nordstrom. It’s a big part of the business,” Ted Cannis, CEO of Ford Pro, informed CNBC. “And now we’re bringing them into the digital age.”
Cannis declined to reveal income for Ford’s Super Duty lineup, however Southwest, Marriott and Nordstrom most not too long ago reported annual revenues of between $14 billion and $16 billion. Ford reported greater than $136 billion in whole income in 2021.
Super Duty vans have greater than 50% market share in utility, mining, building and emergency response autos, in accordance with Ford, citing knowledge from S&P Global Mobility.
The designs of the brand new vans are notably totally different on the outside, that includes redesigned C-clamp lights and bigger grilles. But a very powerful modifications for Ford cannot be seen by the bare eye, together with new electrical architectures, or brains, of the autos. The updates will give Ford the flexibility to introduce new software program, knowledge telematics and fleet administration instruments, Cannis mentioned.
2023 Ford Super Duty F-550 Chassis Cab
Ford
The software program instruments will assist companies observe upkeep wants, automobile places, driver behaviors, wasted idle time and different metrics. Fleet operators can also set operation instances that will stop the autos from beginning exterior of authorized instances.
Such providers are considered as main alternatives for Ford to create recurring income all through the lifecycles of the autos – one thing automakers corresponding to Ford have been unable to attain past common upkeep and repairs via franchised sellers.
The mission of Ford Pro is to behave as a one-stop store for autos in addition to the software program administration that corporations use to watch them, Cannis mentioned, laying the groundwork for subscription-based companies and extra recurring income alternatives for Ford which have traditionally been the area of third-party corporations.
The linked options are powered by embedded 5G connectivity – a primary for pickups within the U.S — using AT&T service and a Qualcomm modem.
2023 Ford Super Duty F-350 Limited
Ford
“We’re focused on maximizing productivity, maximizing the bottom line for businesses of all sizes,” Raj Sarkar, Ford Pro normal supervisor of product advertising and technique, mentioned throughout a media briefing.
Ford Pro is one in every of three most important enterprise areas for the corporate beneath CEO Jim Farley’s Ford+ restructuring plan, which targets progress and worth creation in all three segments within the years to come back.
The Super Duty vans additionally function new interiors in addition to different trailering and towing updates – each key to house owners of bigger vans. The new options embody trailer navigation, which plots routes that may be safely navigated with given trailer dimensions and weight to keep away from potential points with low bridges and tight turns, in addition to a second backup digital camera that can be utilized when the tailgate of a truck is down.
Though Ford is investing billions in electrical autos, the brand new vans are powered by one in every of 4 V-8 gasoline or diesel engines. Large vans corresponding to Ford’s Super Duty are anticipated to proceed to be powered by conventional engines for the foreseeable future.
The 2023 F-Series Super Duty is constructed at Ford meeting vegetation in Kentucky and Ohio. Pricing will probably be out there nearer to launch in early 2023. The beginning costs of the autos presently vary from about $40,000 to almost $100,000.
Ford unveiled its new Super Duty merchandise a day after crosstown rival, General Motors, introduced updates to its 2024 Chevrolet Heavy-Duty pickup that’s anticipated to enter manufacturing the primary half of subsequent yr.
2023 Ford Super Duty F-250 XL STX
Ford
Source: www.cnbc.com”