Delhi headquartered Fixcraft appoints Vivek Sharma as its first-ever advertising and marketing advisor, to speed up the corporate’s progress. The firm is now making ready to broaden its footprint, past Delhi NCR, Bengaluru, to across the nation.
Fixcraft is an end-to-end automobile restore and repair delivered by means of an easy-to-use app, company-owned workshops with educated technicians utilizing real spares and supplies.
Vivek Sharma served as a CMO at Pidilite for 7 years, the place he was liable for advertising and marketing planning, implementation and model growth for all divisions, company model, innovation and advertising and marketing expertise growth throughout the group.
Under his management, the enterprise grew properly throughout B2C, B2B verticals and he additional strengthened manufacturers like Fevicol, Fevikwik, Dr. Fixit, MSeal by means of insightful advertising and marketing campaigns.
Prior to Pidilite, Vivek was Vice President Indian sub-continent at Philips India Ltd. as Chief Marketing Officer & Head – Govt. Affairs. He has held senior positions throughout Cadbury (now Mondelez), Ogilvy promoting and MIRC electronics (ONIDA).
With an general expertise of over 32 years, he carries a singular mix of enterprise and model growth expertise throughout FMCG, Healthcare, Lighting, Consumer Durables and residential enchancment, encompassing B2C, B2B and B2G.
Vivek frequently delivers advertising and marketing lectures at premier B colleges like IIMs, ISB and SPJIMR. He holds a Post Graduate Diploma in Management from Indian Institute of Management (IIM), Bangalore and Bachelor of Technology from Indian School of Mines (now IIT, Dhanbad).
Now, he marks his entry into the auto trade, serving to create a brand new enterprise mannequin of automobile restore & service constructed on a powerful model basis. The new advertising and marketing marketing campaign for Fixcraft will debut throughout digital mediums in mid-April introducing the model Fixcraft to shoppers in a humorous method.
Commenting on the brand new hiring, Vivek Sharma, Founder and CEO of Fixcraft mentioned, “We at Fixcraft are building a reliable brand which is accountable for the service delivery to consumers by owning the end-to-end execution of repair in company-owned service centres.”
He added, “With Vivek joining hands with us as a marketing advisor, we are sure that we will be able to take this promise to all consumers PAN India in a very effective manner and our brand position will help us serve more and more consumers who are looking for a trustworthy service provider”.
“Fixcraft is taking a look at an enormous untapped alternative for high quality and dependable automobile restore and repair that exists between licensed workshops and neighbourhood garages. I see right here a vacant area to construct a trusted model that takes full accountability for its service and creates shopper delight. The journey in constructing the enterprise and model Fixcraft with the younger group is unquestionably going to be thrilling “mentioned Vivek Sharma, Marketing Advisor, Fixcraft.
Source: www.financialexpress.com”