Maruti Suzuki is continuously expanding its reach in rural areas and this is the reason why its sales have reached 40.9 percent in the financial year 2020-2021.
The country’s leading automaker Maruti Suzuki today informed that it has completed the sale of 50 lakh units in cumulative sales in the rural markets of the country. Along with this, the company has also told that Rural India contributes 40 percent to the total sales of the company. Elaborating on its presence and reach in various regions of India, Maruti also said that it has more than 1,700 customized outlets in rural parts of the country.
The company is continuously expanding its reach in rural areas and this is the reason why the sales of 10 percent in the financial year 2008-2009 have now increased to 40.9 percent in the financial year 2020-2021. Looking at the sales and post-sales channels, the company is confident that it will strengthen its hold in the rural areas of the country.
Maruti Maruti Suzuki India Limited made a hold in the market like this
Shashank Srivastava, Senior Executive Director, Marketing & Sales, Maruti Suzuki India Limited (MSIL) said, “Rural markets have a special place in our business. However, the aspiration of overseas customers is similar to that of metropolitans. They demand more attention and care.”
He said that MSIL with its focused and structured approach focused towards rural areas in 2008 when rural areas were least affected by the global financial crisis. Along with this, the small and compact car segment also helped it to grow. The company further claimed that the campaigns specially designed in the local language for rural customers worked in favor of the company.
Where Maruti has maintained a strong hold on the rural passenger vehicle segment. After this, the company through its Nexa chain of sales and service network introduced itself as a premium option and gave new options to the customers. Let us know that select cars of the company are offered through Nexa while others are offered through Arena series.
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