Amidst the speedy EV revolution that’s happening, BOLT just lately leveraged AI to supercharge their demand technology by 6X. With an estimation of 102M EVs to be arrange in India by 2030, the startup is braced to supply the charging infrastructure that’s so integral to the graceful working of EVs.
Amidst all its disruptive plans, BOLT just lately introduced its appointment as principal sponsor for Delhi Capitals, and is frequently working in direction of spreading consciousness concerning the sustainability advantages of transitioning into EVs. As a part of its demand technology efforts, BOLT took to adopting the Pixis AI infrastructure to battle the challenges of discovering and reaching its viewers at scale.
Leveraging AI to supercharge visibility
Bolt’s goal was clear, it wanted to extend consciousness about its merchandise to extend its market penetration throughout India. To do that, it was necessary they cater to India’s numerous cultures and languages by way of its advertising and marketing communications.
However, the sheer scale of any such a marketing campaign concerned a number of uncontrollable variables, thereby, requiring a novel strategic strategy. Considering the dimensions of the pan-India marketing campaign and the challenges concerned, Bolt zeroed in on utilizing the Pixis AI infrastructure to efficiently execute its advertising and marketing technique.
The Pixis suite of AI merchandise, specifically the codeless AI Optimizer enabled Bolt to research billions of knowledge factors to create related and efficient campaigns at scale. The AI suggestions for concentrating on, cohorting, and pico-segmenting allowed for location and language-specific communication supply.
Through steady real-time AI-led bid and funds optimization, BOLT was in a position to stabilize prices whilst the dimensions of campaigns started to quickly rise.
Speaking concerning the outcomes of the AI-led marketing campaign, Amin Shaikh, Head of Digital Marketing at Bolt mentioned, “BOLT’s audience reach increased by 68% and our sales grew by 6X in two months. Additionally, we also surpassed the CTR benchmark of 0.3% to 80% and received more than 10,000 EV charger orders within three months of the campaign’s commencement. These are incredible results that were made possible through the Pixis AI Optimizer.”
Reflecting on their total expertise with the AI merchandise, Amin Shaikh continued, “There is often a misconception that startups should not be investing in AI as it is expensive or complicated to use. However, our decision to leverage AI is proof of the fact that as long as there is a plan and place for AI in your marketing strategy, the size of the business does not matter.”
Bolt additionally leveraged the AI to construct a personalized framework to scale its TVC and video creatives. To streamline the campaigns, they checked out automating personalised inventive mapping based mostly on related buyer places and cohorts.
“It is always a pleasure and a thrill when our customers observe unprecedented marketing gains by harnessing the Pixis AI infrastructure. Amin and the marketing team at Bolt challenged every stereotype by intelligently and seamlessly integrating AI into their marketing strategy.” commented Neel Pandya, CEO – Europe & APAC, Pixis.
Source: www.financialexpress.com”