Kia India tops the four-wheeler mass market segment ranking with a score of 879, while Honda Cars is at the tenth position with a score of 562.
Kia India is slowly strengthening its hold
In the survey conducted by Federation of Automobile Dealers Association (FADA) dealers of Korean car brand Kia appeared most satisfied, while Honda Cars dealers were the most dissatisfied. Kia India tops the four-wheeler mass market segment ranking with a score of 879, while Honda Cars is at the tenth position with a score of 562. The industry average score was 720.
Car market leader Maruti Suzuki was at the seventh position, Hyundai at the sixth position and Tata Motors at the fifth position. SUV specialist Mahindra & Mahindra (M&M) was ranked eighth, while Ford was ranked ninth. MG Motor, which debuted in the same year along with Kia, finished second in the survey, followed by Toyota at the third position. This survey has been conducted by Consumer Insight based consulting firm i.e. PremonAsia.
Rajeev Lowchan, Founder and CEO, PremonAsia, said, “OEMs have significant headroom to improve to meet the needs of their channel partners. The performance of Kia Motors is commendable across all factors with segment and industry leading ratings. Kia dealers are not only satisfied with most of the hygiene requirements but they are also happy with the products and their business viability.
Notably, both Kia and MG have a limited product portfolio that includes three models in each. They have a limited number of dealerships as compared to the vast spread of market leaders like Maruti Suzuki and Hyundai. Dealers’ satisfaction is directly related to the product’s natural retail vibe, which includes limited marketing and sales efforts through dealers. Kia has stood out with fast-paced products like the Seltos and Sonnet before being pushed to the fourth position via Tata Motors, helping the company climb to the third spot just a year after its India debut.
Honda Motorcycle & Scooter India tops the rankings in the two-wheeler category, followed by Hero MotoCorp, TVS Motor Company and Bajaj Auto. Royal Enfield finished last.
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