There is a strong possibility that the company will bring the Audi Q7 facelift and Q5 facelift in the country. Both the models have received a mid-life upgrade and come with a powerful petrol engine.
Audi Car (symbol photo)
After a long wait, Audi India has finally entered the luxury electric vehicle segment with the e-tron and e-tron Sportback. The new offering marks a new strategy for the automaker as it aims to offer a wider product portfolio to its customers. For this, the company will soon add more models to its stable in the country.
The automaker has at least two more ICE models slated for launch during this calendar year. Speaking to carandbike on the latest episode of Freewheeling with SVP, Balbir Singh Dhillon, Head, Audi India has confirmed this. Balbir said, “At this point of time, our portfolio is not complete, we still have models that are missing. But we will see these models coming in the next few months. So it is only a matter of time when we will have a better product portfolio. You will see that we are coming back very strongly in the game.”
The Audi boss further elaborated that the company’s new strategy to move from petrol + diesel strategy to petrol + electrification, was implemented with changes in BS6 emission norms. He added that while the luxury space is still largely diesel-powered, customers have accepted its petrol product line-up, which also includes the SUV segment.
He further added, “We are really looking forward to getting more products as we are a car company, so we need all the products. Yes, we haven’t had a few products for a while and it was a bold decision that we assumed we would discontinue the diesel technology but we were conscious of it.”
Speaking about the company’s expanded product portfolio, Dhillon said, “We will be at the entry level, we will be at the top-end. We will have SUVs, we will have sedans, we will have ICE engines, we will say we have electric cars. So we’re going to fill the gap where we don’t have cars at the moment.”
Audi Q7 facelift and Q5 facelift to be launched in India
Audi boss didn’t reveal much details about which models will be arriving later this year but there is a strong possibility that the company will bring the Audi Q7 facelift and Q5 facelift to the country. Both the models have received a mid-life upgrade and come with a powerful petrol engine. Both the models used to be hot-sellers for Audi in India till a few years back. There is also a possibility that the Q5 SUV will be joined by the Q5 Sportback in the country. While Audi is yet to confirm more details but a launch is likely around the festive season.
Cars to be brought from entry-level
Elaborating on the company’s decision to bring cars to India and being selective about its offerings, Balbir said, “The cost of manufacturing cars has also been rising in the last few years. Hence, there is a lot of competition in the segment at the lower end of the pyramid. Selling a car in that segment is very difficult. Car prices have also gone up. You see an increase in commodity prices, shipment cost and this affects the luxury segment a lot more than the volume segment. All these things play a role. Don’t expect the price points they were a few years back. But we will definitely bring in cars from the entry-level.”
Audi’s future product line-up will largely be petrol + electric and the company plans to bring more EVs to the market by 2025. With the strategy of bringing more electric cars towards electrification with Audi’s global move, the company plans to go electric globally by 2033.
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