The company has benefited a lot from its early cars here in India. In such a situation, now Kia has made a new strategy and by next year the company can introduce an MPV whose design will be slightly different.
Record breaking sales of Kia cars
Kia India registered a year-on-year (YoY) growth of 76 percent as against the industry’s YoY growth of 49% in the month of July, 2021. The South Korean automaker recorded total sales of 15016 units, which includes 7,675 units of Sonet, 6,983 units of Seltos and 358 units of Carnival MPV. The company also announced that it has achieved the one lakh sales milestone in the calendar year 2021. Recently, Kia introduced attractive finance schemes to its customers, which include multiple flexible repayment options and other benefits across the product portfolio.
In May 2021, the Korean carmaker crossed the 2.5 lakh sales mark with the Seltos contributing 70 per cent and Sonet 28 per cent. The company aims to achieve year-on-year (YoY) growth in FY 2022. Recently, Kia changed its name and logo while updating the Seltos and Sonet SUVs.
May launch new MPV
The carmaker has already confirmed that its fourth product will arrive in India by early 2022. It is likely to be a compact MPV based on the Seltos platform. Codenamed Kia KY, it will be pitted against Maruti Ertiga, Mahindra Marazzo and the upcoming Hyundai and MG compact MPV. The new MPV from Kia is likely to take its design inspiration, features and engine from the Seltos. This means that it can be offered with 1.5L naturally aspirated petrol, 1.4L Turbo GDI petrol and 1.5L Turbo CRDi diesel engine options.
The upcoming Kia KY compact MPV could be offered with 6 and 7-seat layouts. Its length will be around 4.5 meters, making it 190mm longer than the Seltos. In India, the three row MPV will be produced at the carmaker’s plant in Anantapur. The company can also export it to other Asian markets including Indonesia. As per the leaked report, Kia aims to sell 50,000 units of the MPV in India and export 25,000 units on an annual basis.
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