TVS Eurogrip has awarded its social media mandate to Ampersand. TVS Srichakra Limited, makers of TVS Eurogrip model of tyres is a producer and exporter of two, three-wheeler tyres and off-highway tyres. Incorporated in 1982, it is likely one of the verticals of the TVS Mobility – the holding firm for the companies.
For Kavitha Ganesan, basic supervisor, advertising and marketing, TVS Eurogrip, the corporate is dedicated to constructing a robust shopper model, development within the digital and social media house is essential for the corporate to win with its target market. “We are confident that Ampersand’s team will bring fresh ideas to the table and help us build an impactful and distinctive social presence,” she acknowledged.
TVS Eurogrip is a good model and an thrilling class to construct on social, Sushma Raghavan, head, model administration, Ampersand. “Not many brands in this category believe in the power of what social could do to improve the brand value or increase market share. We are confident we could raise the bar,” she added.
Headquartered in Madurai, TVS Srichakra has manufacturing amenities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand). The firm has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are examined in Indian, European, and Japanese highway situations.
Ampersand is a multidisciplinary company with a staff of greater than 30 professionals with assorted experience in inventive providers, model constructing, efficiency advertising and marketing, and content material creation throughout each on-line and offline mediums.
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Source: www.financialexpress.com”