Ajanta Shoes has launched a brand new marketing campaign ‘Pairon ki Suno’, with model ambassadors Sourav Ganguly and Parineeti Chopra. The marketing campaign goals to spotlight the message that to attain something in life, you could take heed to your toes. The firm claims that solely when one listens to their toes, can one create high quality footwear with model and luxury. The launch is according to the corporate’s imaginative and prescient to strengthen each its portfolio and imagery.
Conceptualised by 82.5 Communications and produced by Kinttsugi Stories (Mumbai), the marketing campaign which went dwell on April 16, 2022, in japanese India in its first part, shall be promoted on tv, print, out-of-home (OOH) and digital, throughout all markets within the nation backed by a 360 diploma strategy over the subsequent few weeks.
For Sagnik Banik, managing director, Ajanta Shoes, the brand new model mantra is strictly in tune with the corporate’s fixed endeavour to be a step forward technologically in giving footwear that’s comfy and classy on the identical time. “Pairon ki suno is the closest to capturing the science of footwear comfort that the company adheres to,” he acknowledged.
“Pairon ki suno is a mantra by which Ajanta makes its shoes. It is the inspiration which will take its users to their destinations,” Mayur Varma, government artistic director, 82.5 Communications, added.
The marketing campaign consists of a sequence of advert movies, one among which is launched. The first movie reveals Ganguly and Chopra in a verbal to-and-fro about who one ought to hear to achieve their vacation spot. They give varied options, from one another to buddies, household, and plenty of extra, however ultimately reject all and agree on the concept that one ought to take heed to their toes as solely they’d assist one attain their aim.
The company’s strategy for Ajanta’s new model positioning was to speak to the youth and transcend the useful advantages which are generic to the footwear class, Sharmista Dev, president (East), 82.5 Communications, stated. “The youth will find the brand’s new philosophy ‘pairon ki suno’ both relevant and appealing,” she highlighted.
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Source: www.financialexpress.com”