Advertising volumes for tv continued to remain steady within the first quarter of 2022 with a complete of 443 million seconds throughout all channels, as per the Broadcast Audience Research Council (BARC) India report. In comparability to the earlier two years, Q1, 2022 was nearly at par with Q1, 2021 and Q1, 2022 registered a 20% enhance in advert volumes over Q1, 2020. March 2022 additionally registered the best advert volumes for the yr with 154 million seconds.
“Q1 2022 was a strong opening quarter for the year given the upward growth in January, February and March 2022. The number of advertisers and brands that continued to engage with television viewers, is also higher in Q1 2022 over Q1 2021. Televisions consistent growth in ad volumes in the first quarter of 2022 reaffirms the reach of the medium,” Aaditya Pathak, head – shopper partnership and income operate, BARC India mentioned.
With 4259, the overall variety of advertisers on TV within the quarter was greater if in comparison with the identical interval in 2021. 49% of the advertisers on this interval had been both new or returning advertisers on tv and January 2022 registered the best variety of advertisers for the quarter with 2769 advertisers.
The subsequent 40 advertisers past the highest 10 had been 36% greater in Q1, 2022 than in Q1, 2020. Ad volumes for classes corresponding to company model picture, telecom merchandise and schooling have grown exponentially over Q1, 2021. Ad Volumes for ecommerce grew by 40% in Q1, 2022, in comparison with Q1, 2021.
While the variety of advertisers for private equipment has seen the best development of 17% over Q1, 2021, ecommerce class elevated by a big 58% in Q1, 2022 over Q1, 2020. At 64%, the schooling class had the best share of latest and returning advertisers in Q1, 2022.
Tamil language channels have the best share of unique advertisers at 54% and Hindi has highest share of latest and returning advertisers at 48%.
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Source: www.financialexpress.com”