The Alliance of Digital India Foundation (ADIF) has written to Alkesh Kumar Sharma, secretary on the Ministry of Electronics and Information Technology, highlighting the rise of on-line scams as a consequence of fraudulent adverts on Google search and urging sufficient regulation of false ads to make sure the security of Indians on the web.
In its letter, the trade physique factors to a current incident of fraudsters promoting numbers disguised as buyer assist numbers of Mobikwik on Google. “The topmost result of a Mobikwik helpline number on the search engine is, in fact, a fraudulent link – through which scamsters ask for UPI transfers or send UPI pull requests – meant to swindle help seekers,” it stated.
ADIF additional highlights a significant concern: tech corporations, resembling Google, cost hefty charges to host these adverts and make earnings from them.
Calling consideration to the truth that the issue isn’t merely monetary losses but in addition of psychological stress and trauma inflicted yearly on Indians, the letter famous that these fraudulent adverts contribute a big a part of the income of those tech corporations all of the whereas exposing customers to excessive dangers.
“The blatant misuse of their platform by big tech firms is going unchecked and Indian citizens are paying a price for it – what is more is that the tech giant is using this to make profits. A major concern is the lack of adequate regulation of false advertisements and there’s an urgent need to protect the safety of Indians on the internet,” Sijo Kuruvilla George, government director of ADIF, stated.
Through their letter, ADIF has requested an viewers with the MeitY secretary to assist develop a sturdy mechanism for making a secure web area accessible within the nation.
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Source: www.financialexpress.com”