Chief Product Officer Surojit Chatterjee said in a tweet that “Coinbase has seen significant traffic”. Coinbase separately tweeted that we are back and ready for you. Coinbase ran ads in the US Football Championship with FTX, Bitbuy and eToro. However, investors were worried as the site crashed. They will have to wait until the next earnings report from Coinbase. After this it will be known how this advertisement affected its user numbers.
On the other hand, such a huge increase in traffic on one’s platform after the Super Bowl ad should be viewed positively. But the question is whether the company will be able to convert a significant portion of the new sign-ups into active monthly users. This increases the volume of the transaction. However, the entire market is viewing Coinbase’s Super Bowl ad as an advertising victory.
Talking about the crypto market, with a good increase in the hash rate of BTC, the price of bitcoin is going above $ 43,000 (about Rs 32.5 lakh). The world’s most popular and oldest cryptocurrency started trading on a slow pace on Monday, but has seen a 2.09 percent increase in its price in the last 24 hours. At the time of writing this news, the price of bitcoin on the Indian exchange CoinSwitch Kuber was $45,238 (approximately Rs 34 lakh).
Meanwhile, the value of bitcoin on global exchanges was up by 3.79 per cent to $43,498 (approximately Rs 33 lakh) in the last 24 hours. According to data from CoinGecko, the price of bitcoin is up about 14% since the beginning of February.
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