Cadbury often tries to engage with the audience in a new way by launching some interesting advertisements before Diwali or other such big festivals. On this Diwali, this American multinational company has gone a step ahead and made Bollywood superstar Shahrukh Khan as the brand ambassador not only of Cadbury but also of crores of small shopkeepers in the country, whose business was badly affected during the Corona epidemic. happened.
The 2.18-minute ad begins by saying, “The big companies and brands that were hurt during the corona pandemic have found a way out, but smaller stores are still grappling with it.” After this, many small shops and stores have been mentioned in this advertisement, from where Shahrukh Khan suggests people to buy.
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However, all the small stores and shops in the country cannot be named in a single video. In such a situation, Cadbury has tried a new way in this advertising campaign launched by the name “Not Just a Cadbury Ad”. The ad has recreated Shah Rukh Khan’s face and voice using machine learning to promote small stores.
The ad states, “It is impossible to include the names of all stores in one ad. As such, we are allowing people to create their own version of “Not Just a Cadbury Ad”. Cadbury has created “NotJustACadburyAd. com” has also launched a website.
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By visiting this website, the owner of the store will have to give the name of his shop, pincode of the area and his name, mobile number, email id. After some time, Cadbury will send you a video via WhatsApp and email, in which Shah Rukh Khan will name your shop and advise people to buy from there.
This advertising campaign of Cadbury is being highly praised on social media. Many small shopkeepers also praised and wrote that it is like a dream to see Shahrukh Khan doing an advertisement for his shop. More than 50 thousand people have seen this advertisement of Cadbury on YouTube as well.
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