Vivo has said that it is not paying much attention to 5G at the moment because it will take time. Meanwhile, the company is targeting 10 to 20 thousand smartphones because Indians have now shifted to this segment.
Vivo India does not want to pay much attention to 5G at the moment
Smartphone brands are gearing up to launch 5G-ready devices, while the technology is generally far away from the masses in India. In such a situation, Vivo is not desperate to launch the 5G device in a hurry. Vivo currently aims to focus on delivering superior, customized smartphones to the users in the country. A top executive of the company gave this information on Sunday.
According to Nipun Marya, Director (Brand Strategy), Vivo India, Indian users, especially Millennials and Gen Z, invest deeply in their smartphones and understand the technology that goes behind the scenes. Marya told in an interview, “We are listening closely to these young customers. While consumers are excited about 5G in India, while the technology is yet to appear, we have to respect their choice. Our main focus is to deliver best-in-class smartphones with top-of-the-line hardware and software.”
The company is doing amazing performance
A strong player in the offline segment, Vivo was ranked third in the Indian smartphone market in the first quarter of 2021. As per the latest IDC data, it maintains its lead in the offline channel with a 29 per cent share ahead of Samsung. The company regained its title sponsorship for the Indian Premier League (IPL) cricket extravaganza, ensuring high decibel promotional activities around the newly launched models in March and April 2021. According to Marya, Indians are upgrading and replacing their devices faster than ever before and the average selling price (ASP) of smartphones has increased.
People have shifted in the range of 10 to 20
Marya emphasized that “when Indians want to change phones, they do a lot of research these days. In this huge replacement market, consumers have become very demanding. At Vivo, our energies are coordinated to meet those demands and bring out the products that match their expectations.” According to him, Vivo has been the leader in the Rs 20,000 and above segment and is now moving to lead the Rs 10,000 to Rs 20,000 price segment.
Marya notes that “the Rs 10,000 to Rs 20,000 range is a very sizable segment in India . Those who were earlier buying devices in the Rs 6,000 to Rs 10,000 price band have now upgraded to this segment, which is our next big growth area.” He also expressed hope that after the second COVID wave, there will be a boom in retail shopping.
Marya said, “We are ready to expand our offline footprint in India. I definitely believe there will be a further boom in retail stores as people still want to feel the devices before making a purchase decision.”
During the second COVID wave, Vivo successfully delivered one lakh smartphones at the doorsteps of its customers between May 10 and June 10 through its Vivo Smart Retail Initiative (VSR). The first-of-its-kind click-to-mortar model allowed customers to experience and purchase Vivo products and services from the safety and convenience of their homes.
Vivo entered India in late 2014. Manufacturing in Greater Noida, the company has a strong distribution network across the country, supported by over 600 service centers spread across India, both online and offline. Marya said, “The year 2020 was a time of extreme stress and uncertainty for business. Hence, we decided to create this unique lead generation platform to provide business continuity to our partners during this unprecedented crisis.”
(IANS)
read this also:
Phone in India means Nokia, but these 6 mistakes and the company went on the path of failure
Twitter releases transparency report amid ongoing dispute with central government over new IT rules
.