ATLANTIC CITY, N.J. — Nearly 68 million American adults — about 1 in 4 — plan to wager on this yr’s Super Bowl, setting a report by a large margin, based on the playing business’s nationwide commerce affiliation.
Figures launched Tuesday by the American Gaming Association embrace bets positioned with authorized retailers, in addition to with unlawful bookies and on-line operations in different nations.
The quantity of betting participation is projected to be 35% greater than final yr, which was the earlier report.
Bettors plan to wager an estimated $23.1 billion on this yr’s Super Bowl, up from $16 billion final yr, the group predicted.
Of that, about $1.5 billion is projected to be wager with authorized retailers, the group stated, citing consensus estimates from numerous sources. That is in the identical ballpark because the $1.25 billion in authorized bets projected by Irvine, California-based analysis agency Eilers & Krejcik Gaming.
Sports betting is authorized in 38 states plus Washington, D.C.
“There’s a good chance that every Super Bowl for the next ten or so years will be the most bet Super Bowl thanks to the underlying growth of regulated sports betting in the U.S.,” stated playing analyst Chris Grove, a companion at Eilers & Krejcik Gaming.
Sunday’s sport will function the defending Super Bowl champion Kansas City Chiefs towards the San Francisco 49ers in a uncommon rematch from 4 years in the past.
The 49ers are favored by 2.5 factors, which means they must win the sport by 3 or extra factors for bets on them to be winners. Conversely, if the Chiefs win, or in the event that they lose by not more than 2 factors, bets on Kansas City would win. Those odds are from FanDuel Sportsbook, the official odds supplier for The Associated Press.
The romance between Chiefs star tight finish Travis Kelce and pop celebrity Taylor Swift could be serving to drive curiosity on this Super Bowl. About 73% of adults say they plan to observe the sport this yr, about 10% greater than in latest earlier years.
“I think the ‘Taylor Swift effect’ will be more obviously felt in terms of the total number of people watching and betting on the game than it will be in the total dollars bet on the game,” Grove stated. “But there’s little doubt that sportsbooks will be seeing Swifties sign up that otherwise would not have given sports betting a second thought.”
Likewise, Cait DeBaun, a vice chairman with the American Gaming Association, stated Swift might be one among a number of causes for elevated betting on this yr’s Super Bowl, together with “the compelling matchup,” the sport being held in Las Vegas, the nation’s betting capital, and the rising availability of authorized sports activities betting within the U.S.
The largest group within the survey — 42.7 million adults — plans to put a wager on-line (legally or illegally), at a retail sportsbook or with an unlawful bookie, a rise of 41% from final yr.
About 36.5 million adults plan to wager casually with mates, or as a part of a pool or squares contest, up 32% from final yr.
Bettors are almost cut up on the end result of the sport, with 47% planning to wager on the Kansas City Chiefs and 44% planning to wager on the San Francisco 49ers, based on the affiliation’s survey carried out Jan. 30 via Feb. 1 of a nationwide pattern of two,204 adults. The survey has a margin of error of plus or minus 2 share factors.
Brian Becker, senior vice chairman of Tipico Sportsbook, is amongst many playing business executives who predict a record-breaking betting stage on this yr’s Super Bowl.
“The game-watching experience has become more immersive than ever before,” he stated. “As we approach Super Bowl Sunday, we also expect the festivities in Las Vegas to have a ripple effect across the country and entice more fans to place bets than in years past with the microscope of media and advertising on Vegas culture.”
Source: www.bostonherald.com”