Superdrug has reported robust Christmas outcomes as shoppers change their purchasing habits due to the price of dwelling disaster.
The retailer noticed whole gross sales develop by 9.2% over the 4 weeks to 30 December, with like-for-like development of seven.1% in the course of the festive buying and selling interval.
In-store piercings have been a specific shiny spot, with 54% development in demand final month when put next with the identical interval a yr earlier.
The model has been increasing this service to about 500 of its retailers – and its Beauty Studio division, which gives remedies corresponding to eyebrow threading, has grown 20% yr on yr.
Own-brand gross sales have elevated as buyers search extra inexpensive options, and as clients ready for Christmas events, demand for cosmetics additionally rose by 20%.
Superdrug chief government Peter Macnab mentioned: “We understand the pressures customers are currently facing and are committed to supporting them and offering the very best in accessible health and beauty.
“The robust gross sales development in own-brand actually demonstrates that clients are in search of high quality merchandise from a model that they will belief, at an inexpensive value.”
He attributed this gross sales enhance to continued funding in increasing Superdrug’s retailer property and digital companies.
Superdrug is the most recent retailer to report upbeat outcomes for the all-important festive season.
Earlier this month, low cost grocery store chains Aldi and Lidl each mentioned that Christmas 2023 was their “best ever” within the UK.
Industry knowledge additionally confirmed that, throughout all supermarkets, value cuts designed to lure buyers led to file revenues within the 4 weeks main as much as Christmas Eve.
Tesco has raised its annual revenue forecast after comparable gross sales development within the six weeks to six January was 6.8% increased when put next with the identical interval in 2022.
Meanwhile, M&S reported a better-than-expected 8.1% rise in like-for-like gross sales over the 13 weeks to 30 December.
Source: information.sky.com”