The country’s largest car company Maruti Suzuki India has launched the online financing platform for cars ‘Smart Finance’ on Wednesday. Various companies offering loans on this platform of the company will offer their products. The company said in a statement that it is starting this service from 30 cities through its Nexa retail chain. Later the company plans to take it to its second retail chain arenas and more customers by the fourth quarter of the current financial year. Through this platform, the company is targeting the customers with salary.
Customers will get personalized loans
According to the company, after COVID-19, the platform has been introduced by the company to address the concerns of car loans of potential customers under the new normal conditions. In a statement, Maruti Suzuki India (MSI) managing director and CEO Kenichi Ayukawa said that under the Smart Finance platform, they have tied up with several popular financiers to provide their customers with custom-made personalized loan offers. This digital service offers easy financing options and is completely transparent at every stage of the loan process.
On the other hand, regarding the sale of cars after the festive season, the company’s managing director (marketing and sales) Shashank Srivastava said that even after the festivals, the sale of cars is not as bad as was expected. He said that the coming out of the last suppressed demand has helped. But the steady and long demand in the auto sector will depend on the economy and the development of the COVID-19 vaccine.
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Srivastava said that the auto industry is facing a decline in customer trends in terms of bookings and inquiries. However, this decline is minor and not as frightening as the industry had feared. He said that this means the purchase perception remains even after the festival. If we look at the current trend of booking and inquiries, the stock and manufacturing condition of the cars should be right with the dealers in December.
Source: www.financialexpress.com