On the eve of his deadline to amass Twitter to keep away from a brand new courtroom date, billionaire Elon Musk sought to guarantee advertisers the platform will not flip into a spot that is too unsavory to spend their {dollars}.
“Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!” Musk wrote in a message on Twitter he posted with the phrases “Dear Twitter Advertisers.”
The assertion pushes again on the worry some progressives have shared {that a} Musk-run Twitter would change into overrun by hate speech and misinformation, since Musk has expressed a need to tug again on content material moderation. Musk instructed advertisers within the observe that many of the hypothesis about why he purchased the platform “has been wrong.”
“The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” he wrote. “There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society.”
Musk added that he didn’t purchase Twitter “to make more money. I did it to try to help humanity, whom I love.”
Musk mentioned Twitter ought to be a platform that each follows the legal guidelines of the land and is “warm and welcoming to all, where you can choose your desired experience according to your preferences.”
The message comes as The Wall Street Journal reported Thursday that many advertisers are involved about his speculated plans to cut back content material moderation and potential conflicts of curiosity with auto promoting, since he’s additionally the CEO of Tesla. Some advertisers even feared he would take away promoting from the platform altogether, the Journal reported.
But Musk expressed confidence in promoting, saying that “advertising, when done right, can delight, entertain and inform you.”
“Fundamentally, Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise,” Musk added.
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