Urban Company has launched a expertise to facilitate waxing expertise with its roll-on waxing service. For this, the corporate has additionally launched a marketing campaign that includes actor Yami Gautam. In this marketing campaign, conceptualised and executed by Taproot Dentsu for Urban Company Salon At Home, the purpose is to create consciousness for this providing of roll-on wax.
“The idea was to address the consumer’s woes when it comes to waxing via a conversation between two friends. A lot of women continue using their local or ordinary waxing methods despite the impact on skin. Through this film, we wanted to point out that the problem is with the baddies in the ordinary wax that’s causing them skin allergies. But now there’s a better solution, which is the new roll-on wax by Urban Company,” Arshad Shaikh, artistic director, mentioned on the launch of the brand new marketing campaign.
For Smit Shukla, vp, advertising and marketing and development, 90% of girls in India nonetheless use tin wax as a result of they’re unaware of any higher choices. “Finding the appropriate variation for their skin type can be difficult, and as a result, many women end up with burns, redness, or rashes. By introducing Urban Company roll-on wax through this campaign, we are offering women a better waxing experience. Our latest offering is 100% colophony free and has a temperature-controlled applicator. At Urban Company, it is our endeavour to always simplify things for our customers, and UC Roll-On’s superior waxing solution definitely delivers that.”
Founded in November 2014, Urban Company is a tech-enabled dwelling providers market. The firm gives providers akin to magnificence and spa at dwelling, cleansing, plumbing, carpentry, equipment restore, portray, amongst others, by means of its cell app and web site. It operates in over 40 cities in India, the UAE, Singapore, Australia, and The Kingdom of Saudi Arabia. It claims to have a companion community of over 40,000 handpicked service professionals, who’re empowered by means of coaching, expertise, monetary providers, instruments, product procurement and a bunch of different ecosystem enablers, thereby remodeling them into organised and high-quality micro-entrepreneurs.
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Source: www.financialexpress.com”